Since Apple introduced new tracking limitations in iOS 14.5 on April 26, 2021, the population size of Facebook's "Engaged Shoppers" audience seems to be largely unaffected. It remains near the…
After initially dipping by 4% during the month following the release of iOS 14.5, the population size of income-based audiences in Facebook has bounced back to a similar level as…
In an article on Digiday, reporter Kate Kaye highlights the potential risks to Facebook when it comes to the proposed Social Media Disclosure and Transparency of Advertisements Act of 2021.…
Even though Facebook's enormous selection of target audiences is rarely mentioned outside of paid media teams, it can also be used as an innovative way to come up with content…
In today's story in AdExchanger about Audience Kitchen, Senior Editor Allison Schiff sums up why brands and agencies are using the tool to find relevant audience segments to target in…
We’re excited to announce that Audience Kitchen has officially launched! With today’s launch, the roughly 10 million advertisers using the Facebook Ads platform can now log in to Audience Kitchen…
If you manage social media campaigns, then you know how crucial it is to target the right audience — go too narrow and you’ll fatigue potential customers and leave revenue…